Companies with disruptive business models are achieving market-leader positions at an unprecedented speed. Four of the top five brands in the world (Apple, Google, Microsoft and IBM) have established themselves thanks to ecosystems and platforms rather than traditional products or services. And it’s not just about brand equity: Apple, Google and Microsoft are three of the five largest companies in the world in terms of market capitalisation.

The strategic principles that guided companies a decade ago are now showing their limits as new organisational forms emerge. Competition is being redefined, pricing now follows completely different rules, marketing is hyper-targeted and data-driven. These new rules challenge the very basis of competition for established businesses and new entrants, as well as regulators and governments.

The exponential availability of customer data is now providing powerful competitive insights. But while some data driven companies thrive on this new “big data” phenomenon, others seem incapable to develop and act on these information feedback loops. The competitive gap between “data centric firms” able to identify, capture, store, analyse and act on relevant data and their less nimble competitors is increasing fast.

Platforms need to internalise the needs and wants of their communities to grow the overall value of the platform. The design of these ecosystems, their interfaces with other business models and their underlying governance principles are key elements for succeeding in the new economy.

Maybe you have an innovative business model? Maybe you are a platform business? Or maybe you are a more traditional organisation keen to transition to the new economy? We believe we can help. We can help you map out strategic priorities, design experiments, generate data driven insights and refine your business model accordingly. We can help you succeed in the online world.