François Coumau

Platform Branding & Scaling Expert

François Coumau is a platform expert and leadership team coach with unique experience in scaling businesses internationally. François joined us from Immediate Media Co, where he was Group Managing Director in charge of digital transformation. He led M&A activity for the Group, including the purchase of a TV-shopping channel and launch of new start-up venture and played a key role in the sale of the group.

Prior to this, François spent 9 years at eBay Europe, where his last role was General Manager for Continental Europe, leading the growth of the eBay e-commerce marketplace in France, Italy and Spain in particular. François was also closely involved in the eBay Europe turnaround where he led the buyer experience and search teams across 12 European markets, which included extensive data optimisation work.

Before joining eBay, François spent 10 years at Mars Inc, the confectionery business where he held a variety of marketing roles, creating new products, designing advertising campaigns and sales strategies.

At Launchworks & Co, François specialises in scaling platforms and marketplaces internationally, both in terms of adapting marketing and business strategy as well as value propositions to market specifics but also in assembling, organising and developing multi-market teams. He also has deep expertise in platform search/matching (overall model, testing, optimisation), and in platform monetisation.

François holds a Master in Management from HEC Paris as well as an MBA from London Business School. He also holds a MA in Organisational Psychology from Birkbeck, University of London and is a practising executive coach specialising in leadership teams.