Heloise Aboulker

Customer Experience Expert

Heloise Aboulker is a Customer Experience Expert at Launchworks & Co and specialises in Marketplace Strategy, New Product Development and Customer Experience. Heloise has 15 years of commercial, operational and strategy experience in marketplaces and e-commerce, venture development and consulting.

Prior to joining Launchworks & Co, Heloise was COO at In Motion Ventures, the incubator and VC arm of Jaguar Land Rover, which she set up from scratch. Prior to this, she spent 8 years at eBay Europe in a number of senior roles, leading teams and crafting superior customer experiences. Combining analytical and commercial rigour with a flair for customer needs, Heloise made significant contributions in the areas of trust and seller experience—including flows—which she redesigned for both consumer and business sellers. She also developed and launched new innovative products like eBay Neighbourhood and eBay assisted selling.
Prior to eBay, Heloise worked as a strategy consultant for McKinsey on diverse assignments in healthcare, retail, FMCG, and the public sector.
Passionate about technical innovation and building digital businesses, particularly in growth stage ventures, Heloise is experienced with working with organisations of all sizes, having held leadership positions both in start-up and large corporate environments.

At Launchworks & Co, Heloise specialises in creating, launching and scaling superior customer experiences. This includes the development of customer needs, customer experience design, iterative product development and customer acquisition best practises required to scale innovative business models.
Heloise holds an MBA from INSEAD. She is also a trained lawyer (Master in Law from La Sorbonne, LLM Commercial Law from University of Bristol and Postgraduate Diploma in Law, College of Law, London).