Platforms & Marketplaces
The first platforms, such as eBay, iteratively developed their playbooks through trial and error. If there is no one-size-fits-all script for success, today’s platforms need to leverage these lessons to unlock their own potential.
In order to scale, platforms not only need to attract a critical mass of participants, but also match and connect them and enable transactions. For growth to be sustainable, it’s vital to continuously optimise the ecosystem and create a trusted brand that inspires participants’ loyalty.
Launchworks’ experts have helped hundreds of platforms design, launch and scale winning value propositions and overcome growth bottlenecks.
Our tailored ‘platform booster’ programmes help our clients build the infrastructure to support growth. We create unique strategies to maximise value, minimise friction, and increase trust and loyalty among participants.
Typical Assignments
HOW WE WORK
We have an immediate impact on your organisation. We quickly mobilise the best team for the project and identify key high impact problem areas. We aim to report back with our initial insights and findings within a week of starting the assignment. We are also able to iterate quickly and even work with product teams to prototype solutions and concepts in just a few days.
We know that very few strategic challenges are solved in silos. That's why we combine our economic, regulation, strategy, marketing and technology expertise to craft bespoke solutions for our clients. Operating at the nexus of these different fields allows us to identify and prioritise sustainable high impact strategies.
We are part of a vibrant and innovative ecosystem of investors, entrepreneurs, managers, academics, and policy makers who are shaping the digital revolution. We leverage these relationships for the benefit of our clients and ensure that relevant, actionable market intelligence and analysis is captured in our work.
We have witnessed first-hand the extent to which Internet-enabled firms have disrupted traditional markets. But the digital aspect of this transformation often overshadows what we believe is a deeper shift in value. Digital platforms like eBay, Google or Amazon are not simply recreating traditional business models online, they are creating new platform-powered ecosystems. Uber has no cars, Airbnb has no real estate, and yet by developing, leveraging and connecting communities, these firms are creating billions of economic value. That's why all our consultants have significant digital platform and e-commerce experience - to help you harness the power of platforms to create communities.
