In the first post of this pricing series, we set out some unique aspects of platform based pricing and identified six broader objectives that can be supported by pricing strategies. The...
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In the first post of this pricing series, we set out the unique aspects of platform based pricing and identified six broader objectives that, in addition to monetisation, pricing strategies...
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Pricing for platform companies like Uber, airbnb or eBay, where value is co-created by participants, comes with unique challenges. This short post compares and contrasts pricing models of...
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I had the privilege to listen to Charles Li, CEO of the Hong Kong Stock Exchange (HKSE) at a recent conference in Singapore. He shared his views about China’s economic growth over the...
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The Scale Up Report is out. It has been a privilege to work with Sherry Coutu as a member of the Scale Up Report Steering Committee. The launch of the report earlier on this week has been...
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What are the characteristics of these companies fast replacing traditional businesses? As you know we like platform businesses, and proposed a generic definition in a previous post. Out...
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Since we declared our love to platform businesses in a previous post it is only fair for us to try to provide a definition of what we mean by platforms before explaining in more detail why...
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Platforms are the dirty little secret of many hyper growth businesses Platform businesses, such as eBay, Google and Facebook have been booming over the past few years. More recently...
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Seedrs (www.seedrs.com) is an online platform for discovering and investing in great startups. Its equity “crowd funding” business allows investors across Europe to invest (from £10!)...
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Marketer’s wildest dreams are in sight but are companies ready? The concept of “big-data” is on everybody’s lips these days. As every self-respecting new buzzword,...
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