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Platform Strategy Illustrated

A cartoon introduction to best-selling book Platform Strategy

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Amazon, Airbnb and eBay?

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Winning strategies for the digital age

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Platform leadership and expert skills for the digital economy

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Digital technologies are not only disrupting traditional businesses, they are also enabling powerful new business models and ecosystems. Launchworks works closely with clients to unlock the value of these new opportunities.

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To be successful, digital platforms need strategies for attracting, matching, connecting and enabling transactions between communities.

Launchworks has developed tools and frameworks to help innovative digital businesses scale up and reach a critical mass while maximising the value they add to participating communities. The Rocket Model is just one of these tools…

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Join Collective Intelligence for AI

 |  January 19, 2026

Join Collective Intelligence for AI

Listening to Benoit Reillier’s 2026 AI predictions at the last Platform Leaders conference, a few fundamental questions kept coming back: If AI creates an abundance of cognition, how...

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Key Digital trends for 2026

 |  January 6, 2026

Key Digital Trends for 2026 - Benoit Reillier

At our last Platform Leaders event in London, Benoit Reillier, CEO of Launchworks & Co, spoke on key digital trends for 2026. Read on for a summary of...

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2025 Platform Leaders Academic Prize

 |  December 10, 2025

2025 Platform Leaders Academic Prize

Platform Leaders is all about building bridges: between entrepreneurs, policymakers, practitioners, investors – and academics whose work can actually help others to make better decisions....

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